Case Studies

Numbers that
speak louder.

Real results for real businesses. These represent typical outcomes for clients who go all-in on our process.

E-commerce / Fashion
Apparel Brand — DTC
Meta Ads + TikTok Ads
4.2×
ROAS
Ad Spend Scale
90d
Timeline

The Challenge

Shopify fashion brand stuck at $20k/month in ad spend with declining ROAS and no clear creative strategy.

What We Did

Rebuilt Meta campaign structure from scratch, launched weekly creative testing, introduced TikTok as a second acquisition channel. Identified 3 winning creative angles and scaled to $180k/month while maintaining 4.2× ROAS.

Lead Generation / Finance
Mortgage Broker
Facebook + Google Ads
62%
CPL Drop
3.1k
Leads/Month
6mo
Timeline

The Challenge

Cost-per-lead over $180, making paid acquisition unprofitable for a mortgage broker in a competitive market.

What We Did

Rebuilt landing pages with CRO principles, tightened audience targeting, launched intent-based Google Search campaigns. CPL dropped to $68 and volume tripled within 6 months.

E-commerce / Health
Supplements Brand
Meta + Google + Email
Revenue Growth
$450k
Monthly Rev
12mo
Timeline

The Challenge

Supplements brand at $50k/month, no email infrastructure, single-channel dependency on Meta.

What We Did

Introduced Google Shopping and Search, built full Klaviyo email system now generating 28% of revenue, scaled Meta to 5 account structures. $450k/month in 12 months.

E-commerce / Beauty
Beauty Brand — New Launch
Meta + Google Ads
$2M+
Revenue
90
Days
3.1×
ROAS

The Challenge

Brand-new DTC beauty brand, zero audience, zero history — and a hard launch deadline.

What We Did

Designed full launch strategy: pre-launch email capture, Meta prospecting with influencer-style creative, Google brand and competitor campaigns. $2M+ revenue in the first 90 days from zero.

Lead Gen / Renewables
Solar Installation Company
Facebook + Google Ads
3.1k
Leads/Month
$42
Cost Per Lead
Volume Up

The Challenge

Solar company generating 600 leads/month at $90 CPL — needed to 5× volume while slashing cost.

What We Did

Rebuilt targeting with geo-fencing and behavioural data, introduced video ad formats, redesigned landing pages with hard social proof. 3,100 leads/month at $42 CPL.

E-commerce / Home Goods
Homewares Brand
TikTok Ads + Meta Ads
5.8×
ROAS
220%
Rev Uplift
60d
Timeline

The Challenge

Great products, no paid social presence, organic-only growth hitting a ceiling fast.

What We Did

Launched TikTok-first with native-style product demos, retargeted warm audiences on Meta. 5.8× ROAS within 60 days and 220% revenue growth in the quarter.

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